Executive Team

Mark Van Genderen currently serves as President and Chief Executive Officer (CEO) of Douglas Dynamics and is a Director of the Company. He had previously served as Chief Operating Officer of Douglas Dynamics from 2024 to 2025 and President, Work Truck Attachments from 2023 to 2025. His additional roles at the company include President of Commercial Snow & Ice Control (CSI) from 2021 to 2023, and Vice President of Strategy and Business Development from 2020 to 2021. Mr. Van Genderen joined Douglas Dynamics in 2020 after spending 21 years in multiple leadership roles at the Harley-Davidson Motor Company.  These responsibilities included leadership of the company’s Latin America division, the company’s parts and accessories product development function, and Harley-Davidson’s riding gear and lifestyle apparel division which included the company’s eCommerce business.

Mr. Van Genderen is a member of the Lutheran Social Services Foundation Board of Wisconsin and Upper Michigan, where he serves as the Chair of the Finance, Investment, and Audit Committee.  He is a past Trustee at Hope College, his undergraduate alma mater, where he holds a bachelor’s degree in Business Administration.  Mr. Van Genderen also holds an MBA from Northwestern University’s Kellogg School of Management.

Sarah Lauber serves as Executive Vice President - Chief Financial Officer. Before joining Douglas Dynamics in 2017, Ms. Lauber held financial leadership positions at several public companies in Wisconsin. She was Senior Vice President and Chief Financial Officer at Jason Industries, Inc., a diversified industrial company from 2015 to 2017. Ms. Lauber also served as Vice President, Financial Planning and Analysis at Regal Beloit Corporation, a manufacturer of electric motors, generators and controls, and mechanical motion control products, from 2011 to 2015. She served as Chief Financial Officer of A.O. Smith Corporation’s Electrical Products Company (“EPC”), a manufacturer of electric motors for residential and commercial applications, from 2002 until EPC was acquired by Regal Beloit in 2011. Over the last 25 years, she has held a diverse range of financial leadership and strategic roles after starting her career as an accountant at KPMG.

Ms. Lauber is also a member on the Board of Directors of the Timken Company (NYSE: TKR) and serves on the Audit and Compensation committees. Ms. Lauber is proud to serve as the Treasurer and Board member of the Junior Achievement® of Wisconsin. She holds a bachelor’s degree from California State University-San Bernardino and an executive MBA from Northwestern University’s Kellogg School of Management.

Chris Bernauer currently serves as President of Work Truck Attachments at Douglas Dynamics. Before joining Douglas Dynamics, Bernauer held leadership positions at multiple companies primarily within the automotive, motorcycle, and marine sectors. Most recently, he served as President and CEO of Temperature Systems, Inc., a HVAC/R distribution company in Madison, Wisconsin. Prior to that, he served as President of Harris & Cypress Cay Pontoons, a division of Brunswick Corporation.

Bernauer spent a total of 18 years at the Harley-Davidson Motor Company in various leadership roles including Platform Director for the Sportster platform and General Manager of Dealer Development & Consulting.

Additionally, Bernauer served as Executive Vice President, General Manager & Vice President of Sales at the Indian Motorcycle Company and initially began his career as a Manufacturing Quality Specialist at Toyota Motor Manufacturing.

Mr. Bernauer holds a B.S. in Mechanical Engineering from the University of Wisconsin-Madison and an M.B.A. from Northwestern University’s Kellogg School of Management. He also served on the Board of Advisors at the University of Wisconsin-Madison Erdman Center for Technology and Operations for ten years.